Customer Lifetime Value

Summary

The expected economic value of a customer relationship over time.

Conventional Definition

Customer Lifetime Value estimates net contribution from a customer over the expected relationship duration.

Value Realization-Oriented Definition

In Value Realization, CLV reflects whether customer value creation, retention, expansion, and service economics are producing durable relationship value.

Notes

This draft measure is an indicator, not a complete proof of realized value. It should be interpreted with baseline, attribution, timing, confidence, quality, risk, and sustainability evidence.