Performance Measures¶
This section defines draft performance measures used by Value Realization personas.
Performance Measures is used broadly and synonymously with metrics, KPIs, indicators, measures, and evidence indicators. Individual measures should be interpreted in context and should not be treated as complete value evidence by themselves.
Catalogue Organization¶
The groupings below are reader-oriented navigation aids, not mutually exclusive canonical classifications. A measure may support more than one decision, Effect, Domain, Perspective, or evidence requirement. Selection and interpretation must follow the applicable definition, scope, baseline, period, attribution logic, and validation responsibility.
Financial and Enterprise Value¶
- Revenue Growth
- Gross Margin
- EBITDA Margin
- Free Cash Flow
- Return on Invested Capital
- Enterprise Value
- Total Shareholder Return
- Operating Margin
- Budget Variance
- Forecast Accuracy
- Working Capital Efficiency
- Capital Allocation Effectiveness
Customer, Market, and Commercial Performance¶
- Customer Lifetime Value
- Customer Retention Rate
- Net Revenue Retention
- Sales Pipeline Conversion
- Sales Cycle Time
- Market Expansion Revenue
- Cost to Serve
Strategy, Delivery, and Operations¶
- Strategic Initiative Realization Rate
- Process Cycle Time
- Service Level Attainment
- Capacity Utilization
Technology, Digital, and Cyber Performance¶
Workforce and Organizational Performance¶
- Productivity per Employee
- Employee Engagement
- Workforce Retention
- Leadership Bench Strength
- Revenue per Employee
- Time to Productivity
- Talent Acquisition Effectiveness