Sales Cycle Time

Summary

The elapsed time required to convert an opportunity into closed business.

Conventional Definition

Sales Cycle Time measures average days from qualified opportunity creation to close.

Value Realization-Oriented Definition

In Value Realization, Sales Cycle Time reflects friction in value articulation, trust formation, commercial approval, and buyer confidence.

Notes

This draft measure is an indicator, not a complete proof of realized value. It should be interpreted with baseline, attribution, timing, confidence, quality, risk, and sustainability evidence.