Net Revenue Retention

Summary

Revenue retained and expanded from existing customers after contraction and churn.

Conventional Definition

Net Revenue Retention is commonly calculated as beginning recurring revenue plus expansion minus contraction and churn, divided by beginning recurring revenue.

Value Realization-Oriented Definition

In Value Realization, NRR shows whether value delivered to existing customers is strong enough to sustain and expand commercial commitment.

Notes

This draft measure is an indicator, not a complete proof of realized value. It should be interpreted with baseline, attribution, timing, confidence, quality, risk, and sustainability evidence.